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Amru Rice: A Case Study on Responsible Investment into Rice in Cambodia

Author(s): 

Ian Jones (Consultant), Erin Sweeney and Chrissa Borja, Grow Asia

Organization(s): 

Grow Asia

Date of Publication: 

Mar 2022

Copyright © 2022 by Grow Asia Partnership Ltd.


This case study outlines the journey of Amru Rice’s investment into their own transition from a rice trader to organic rice producer in Cambodia.


Watch the video summary.


Organic rice production can support regional food security while generating higher returns through premium payments for traders and producers. Amru Rice has incentivized farmers in their supply chain to adopt organic practices and gain certification, which allows the company to sell to premium markets in the EU and United States. By following organic production principles, Amru Rice has leveraged development funds to support capacity development and training for their farmers.


Read the full case study to learn more about how Amru Rice sees financial returns on their investment, following principles of the ASEAN RAI Guidelines.


This case study is part of a four-part series that showcases how recent agribusiness investments in food, agriculture and forestry sectors retroactively align with the ASEAN Guidelines on Promoting Responsible Investment in Food, Agriculture and Forestry (ASEAN RAI). Critically, these case studies showcase:

  1. Social, environmental and financial results of these investments

  2. Business case for responsibly investing in supply chain projects 

  3. How agribusinesses ensure long-term sustainability and viability of their investments 

  4. Key policy recommendations and learnings for the future



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